Gallo Salame celebrates its centennial with a pop-up restaurant in San Francisco to give away free lunches and create local buzz. Working with the brand team and Mosaic, I played a key creative role from the outset through completion – conceiving the name and logo, designing signage, promotional ads and POS, posters, and consulting on digital and experiential aspects with our partner agencies. Via its dedicated website, reservations for the free lunches filled in less than 24 hours after the ad dropped.
Designed the websites for two new brand launches. Rare Tea Republic is a high-end niche product that directly sources their teas from plantations all over the world. The site includes an e-commerce module and shopping cart. For the Te Tiempo site, I expanded the look of the packaging across a 4-page launch site. Both sites coded by Amalgamotion; Logo & branded packaging by the inhouse design team.
Serving as the primary art director across many brands, I helped launch Pedigree+ and establish its CP style guide; defined and applied new looks for Nutro brands; brought some "cool" to sales meeting materials; and generated concepts to promote the Pedigree Adoption Drive during the Westminster Dog Show. I also wrote some headlines now and then.
Small start-up for hand-sourced pure organic teas. Collaboration included working closely with the owner to refine the look and feel of the brand, working with a photographer to shoot the packaging, and delivering files to the developer to build the website.
The Council publishes an annual report that details the many programs they facilitate throughout the state. The parameters were challenging: a small budget, two-color printing, supplied photography, the theme (cliché?) of "More than words" and the director's opening Abecedarius.
Each spread is framed by a mundane, deconstructed alphabet – a rolodex, word search, game pieces – between which the same letters come together to descripe the Council's programs and the principles that transcend the ink on the page. Certain words (or principles) that are highlighted throughout the piece become a matrix with every program on the final page. Page numbering is alphabetical.
Yes, Salame with an 'e'. A company with deep roots in the Bay area relaunched. Our team developed a brand identity Gallo Salame could own as well as a 360ª platform. Campaign included sampling events, FSIs, a photoshoot, in-store, a re-launched website and a lot of research. Yum. CD: Wade Hunt Photography, slide 1: Mark Boughton Website: Catapult
How do you ask someone for $100 million dollars? Politely and with a very thoughtful, very limited-run 16-page booklet. I worked closely with the client at Cornell on a series of fundraising collateral for the Medical College.
How to position consistency and dependability in a market that thrives on novelty and erudition? Ditch the pretentiousness and sell wine like it’s beer, more or less. Our team helped Blackstone turn a perceived negative into a positive. (ECD: Steve Welker CD: Wade Hunt)
A long-term project for a luxury high-rise, I worked closely with the developer and sales lead. After winning the pitch, our team designed everything from the logo to the sculptural sales center displays. I led the site design working in tandem with a developer. I also participated in the design and execution of all sales materials and advertising. The campaign won the Judges' Award at the 2006 Nashville Addys.